Which of the following would you want to do when developing a marketing position?

A. position yourself in an untapped consumer market.

B. go after the same demographic as other area caterers.

C. market yourself as a general caterer willing to accept any type of job.

D. emphasize your inexperience and gain clients by charging a much cheaper price.Which of the following would you want to do when developing a marketing position?
A combination of A %26amp; C.



You obviously want to go after an untapped market, but if you're just getting started, you need to get a basic foundational client base established first. From there, based on successful jobs, you can use those folks as testimonials to helping you attract new clients. They can give you referrals and circulate positive word of mouth.



For the untapped market, you'll need to do a bit of advertising to generate awareness of your company. Focus on the end-user benefits, as your audience will want to know 'what's in it for me?'



Hope this helps!
A and B simultaneously.



A - This potentially puts you into a market where you are the only choice, and you can create the rules to educating your customer about your service and what to expect. You will be first in the market which is always an advantage. In the long run you stand the greatest chance of positioning yourself with the best advantages, and greater market share.



One downside may be that you engage more resources paving this road.



B - The quickest revenue is found where there is already proven buyers. Firstly from your own customer list, secondly, from your competitions customers. Also,... although you may have 90% of an untapped consumer market....that market may be really tiny....and in that respect it is often better to have 10% of several larger markets. This just depends on where you are, what your doing, and the opportunities at hand. In this game, be prepared to observe what your competition does, and emulate the things that prove successful with customers in this area.



C - This gets you the jobs that really suck, and probably don't pay the best, But this may be quick and necessary revenue if you are just starting out. I would not linger on this path for too long.



D - Never emphasize your inexperience....and NEVER make it about price. Once you force the market pricing down...you are stuck there. When companies undercut the competition price significantly, it is a sign that the guys in the marketing dept. are rookies.



Do your best to price within a few dollars of your competition...either lower or higher. Emphasize service, not price. emphasize problem solving, not price.



If what you have to offer is clearly superior to the competition..then price according to value....if you take this approach, you will get the good clients, and the best jobs...because those people are the ones who are willing to pay...they are the smart ones who want the best.



If people have proven that they are willing to pay a certain price for a thing....don't disturb that.



Good luck and good fortuneWhich of the following would you want to do when developing a marketing position?
A.



No question about it.